It has become a condition in itself that you can bear if you are of a certain class. But let us not be unfair to the industry itself, rather it was due to its strength and principle. With its uniqueness describing itself from its beginning, it has been and continues to be a major player in the global technology industry. 

Let's look at the beginning, where it was founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, and has evolved from just a small company manufacturing personal computers to a technology empire that includes smartphones, tablets, computers, smart watches, and software services.

Apple's innovations, such as the iPhone, iPad, and MacBook, not only changed the way we use technology, but also greatly influenced our lifestyle and digital culture. Not only that, here is a completely new element, as Apple products are characterized by their elegant design, in addition to their high quality, and the unique user experience they provide, Making it a huge commercial success and a globally loved and trusted brand. 

Over the years, Apple continued to expand and innovate, offering new services such as Apple Music, Apple TV+, and Apple Arcade, and here is the main focus as a different solution from the rest of the devices and leaked information. Apple emerged as an ideal solution as it was unique in being the first master of protecting privacy and security in all its products and services. 

Despite the passage of more than forty years, Apple has remained on the throne of strong competition in the technical market, and has even maintained its leading position among its counterparts. The credit for this is due to its smart strategy and its continuation of completing its industry with a commitment to quality and innovation. However, let us say that nothing remains the same as everything is subject to change. Developing and being on the throne of power is always difficult to do, and here in this article are the most dangerous threats that Apple is currently facing...

Yes, Apple's market share may reach a trillion dollars, but this strong rise, which is equivalent to the budget of countries themselves, is what pushes it to the ground. For example, writer Natasha Bernal says that if Apple's financial success came according to the loss of its creative ability, this is due to the company launching new phones constantly and quickly. 

At the same time, Apple suffers from weak market immunity. If the smartphone sector undergoes any natural downturn, Apple will be the first to suffer, especially after the market decline in personal computers and tablets began.

Analyst and businessman Daniel Newman says that Apple does not see its downfall, does not see its competitors, and does not see the idea of being exposed to danger at all. We can understand from the statements of analysts in various sectors that it is the downfall of Apple, and perhaps not completely, but at least partially, and he does not believe that hope may be lost from it. 

Apple has tried hard to create loyalty from the beginning of changing its system, unifying it, separating it, and relying on its own systems that provide prosperity to its users, but at the same time it suffers from a lack of enthusiastic innovation for its users as well. We also have an example, which is the Korean company Samsung, which is rising in the field with strength and high influence and at competitive prices, as it offers promising technology. 

Modern designs work to attract a large group of new users. We also have an alternative competitor, which is produced by the Chinese market and carries continuous and wonderful innovations and a unique and ideal solution to problems related to privacy and security. 

That is, we can see the strength of the new competitors and the beginning of the expansion of their segment in various societies. That is, we can say that the competition is already The doors were knocked.

Issues occupy the mind and plague Apple:

Apple has judicial problems, not just one, but many. It has many judicial problems in the United States and Europe as well. The matter is related to the monopoly issues that Apple is known for, and which it is famous for, for trying to create its own market. 

It also has judicial problems and ongoing investigations into its policy in the App Store. The company is accused of excessive control and imposing high commissions on developers. 

In 2021, a Dutch court issued a ruling forcing Apple to amend its policies in the App Store to enable alternative payment methods, which may lead to a reduction in its revenue from applications, which, unfortunately, if you do not physically subscribe to one of them, will be stuck with you and will be slow and perhaps actually useless and it also has problems. 

Another type of strong language and a major fight that is not clear with the FBI because of its policy that it boasts of, which is the policy of information and data, which attracts many users and at the same time causes a political war because of its clear intransigence in not disclosing information no matter what happens and even if the cases call for it and including The worst criminal cases, and this is why it continues with its policy as it is, with clear severity, without submitting to any resistance, and this is why we can see the continuation of the cases in the long term.

- Pressures of constant innovation

Although it is considered a basic requirement for continuity for many companies, continuous innovations are vital for Apple to maintain its leading position in the technology market. However, the pressure to constantly deliver new and innovative products is a huge challenge. 

Despite the great successes that Apple has achieved in the past with products such as the iPhone, MacBook, and iPad, the high expectations of consumers and investors make it more difficult to maintain the level of innovation and put total pressure in various ways on companies. For example, we have what sometimes happens where some express their disappointment. 

Due to the lack of radical updates in recent iPhone versions, which raises questions about Apple’s ability to provide new products that revolutionize the market as it did in the past, and on the other hand, pressure on consumer behavior that sees continuous changes as a result of technological and economic developments. 

Recently, the importance of wearable devices and digital services has increased, which prompts Apple to adapt to these changes. Although Apple has successfully entered the wearables market with products such as the Apple Watch and AirPods, maintaining leadership in this field requires significant investments and continuous innovation. 

The rise in prices and cost inflation also puts pressure on consumers to reconsider their purchasing decisions, which affects the sales of luxury devices that characterize Apple. 

Here we can understand the full pressure from both parties, for example, competing companies, governments, and consumers themselves.